Founded in 2000, Rituals takes inspiration from the impressive power of natural ingredients, as well as ancient Eastern beauty and wellness traditions. At the brand's core, is the belief that happiness can be found in the smallest of things. In a hectic and sometimes overwhelming world, simply taking the time to enjoy a warm bath, a cup of tea or a relaxing massage can take on a special significance. It is our passion to transform daily routines into meaningful moments.
Rituals celebrates everyday luxury, sustainable measures and the art of slowing down. At Rituals, we go beyond just products, we live and breathe well-being through our insightful articles, yoga videos, delicious healthy recipes and guided meditations, shared via our social channels, magazine and app.
Want to step into our world? Visit one of 625+ stores globally or head to the new flagship store in Amsterdam, House of Rituals, where The Art of Soulful Living truly comes to life.
