Product Marketing Manager
This is a one-year contract.
Client: a leading European provider of private label and contract manufacturing solutions for household and personal care products. The Luxembourg site supports international operations in a dynamic, multicultural environment focused on quality, efficiency, and continuous improvement.
Your Role and Responsibilities
The Product Marketing Manager defines and manages the product portfolio for their area, ensuring it meets market and customer needs. They are responsible for building and driving the NPD/EPD pipeline, leading related projects, and adapting products for successful market fit.
Working closely with Sales, the Product Marketing Manager analyses performance, identifies opportunities or low-demand products, and supports commercial teams with the right tools and content to execute category recommendations.
Market Monitoring
Understands local market dynamics and category insights. Makes correct product recommendations.
Analyses customers' assortment developing recommendation for range reviews.
Analyses price gaps between private label and brands to understand competitiveness.
Monitors local brands and competitors (in collaboration with R&D and Sales) and understand relevant insights.
Category Planning
Supports the Category Leader for their product in the category and uses the NPD/EPD projects to draft his/her recommendation.
May integrate Mc Bride brands in the category range recommendations.
Product Portfolio Management
Defines portfolio characteristics (formulas & packaging).
Creates product ranges for each segment including needed customization.
Ensures performance and costs meet market's needs.
Defines claims and ensures validation from R&D.
Coordinates the process to agree category's complexity rules.
Works within the defined complexity rules and coordinates derogation process.
Project Management
Leads product related projects using relevant tools.
Ensures project completion within agreed timelines and budget.
Customers / Tenders Support
Collaborates with R&D and Sales to define products' offers.
Supports sales teams in selling the targeted product offer.
Attends and actively contributes in customers' meetings together with Sales.
Collaborates in offer briefing process (product range, recommended shelf prices).
Follows up customers requests with relevant stakeholders.
Prepares and delivers customer's presentations for NPDs.
Requirements
Bachelor’s or Master’s degree in Marketing, Business, or a related field.
5–7 years of experience in product marketing, category management, or brand management.
Strong understanding of market dynamics, consumer behavior, and retail environments.
Solid knowledge of product lifecycle management (NPD, EPD, portfolio optimisation).
Analytical, structured, and results-oriented mindset.
Strong organizational skills with the ability to manage multiple priorities.
Fluent in both English and German.
